what value do they get? Treat your Instagram profile like a magazine – I’m not saying to have pictures of Brad and Angelina in every post or talk about what new diet is going gangbusters in Hollywood – but consider which of your content themes (or pillars) are best matched to Instagram. They’re going to follow you because of your awesome Instagram theme or themes– i.e. Whilst our individual posts need to be smashing, an Instagram user isn’t going to follow you because of one single post.
People don’t follow posts, they follow accounts.
With that being said, let’s get started on your Instagram grid layout! Start with a creative theme For social media marketers, this means that we don’t just need to think strategically about our individual posts, but also how they are visually displayed on our profile in the form of a grid.
